Superyacht Moored in Auckland

A New Banking Solution for Seafarers and Expats

Moving to a new country and starting a new job can be one of the most nerve-racking times in your life.

Between finding accommodation, getting familiar with your surroundings and the culture, dealing with potential language barriers, and settling into your new job, you must ensure continuous and reliable access to your money.

Or, what if you are working on a superyacht, sailing the seven seas for months or even year at a time without a fixed address?

You will have to consider all the different continents you will be visiting and the different currencies you will need to use.

And the last thing you want to worry about is opening a bank account, which is never easy for someone outside their own country.

Why is it so difficult to open a bank account as a seafarer or expat?

  • Sure, your employer or management company may set you up with the bank they do business with, but, that bank might not have everything you want and expect from a bank.
  • You may only be able to open an account in the local currency, which may be different than the currency that you need.
  • How are you going to send money back home without paying ridiculous fees and getting the bad end of the exchange rate? No worries, you can make up for those losses by investing in the market! Right? Maybe not.
  • You may discover that the bank doesn’t offer a brokerage account. Or, the brokerage account they do offer may not have all the instruments and markets you were looking for, limiting your strategy and gains.

So, what can you do? Use your existing, domestic bank?

Possibly, but the odds are that most banks at home aren’t designed for depositors who have a ‘borderless’ lifestyle, especially when it comes to transferring and withdrawing funds around the world.

Luckily, there isanother option—one that many expats are now taking advantage of.

Open an International Bank Account

Okay, I know what you are thinking. Aren’t those accounts only for the super-wealthy, requiring large deposits and minimum balances upwards of hundreds of thousands or even millions of dollars?

And, aren’t the maintenance fees astronomical?

Yes, it’s true that many ‘offshore banks’, as they are commonly referred to, are designed for the super wealthy and elite, not the average expat or small business owner.

But that’s not the type of bank we are talking about here. There is a new type of bank that is disrupting the traditional banking industry and its gatekeepers.

We call them “International Banks”.

Why are they becoming more popular?

  • Today, we see some serious lag in the traditional banking system—outdated infrastructure, legacy management, and narrow product offerings.
  • The rise of the internet and smart devices has offered consumers and businesses an alternative to ‘traditional’ banking solutions.
  • More and more banking transactions are being completed electronically on smartphones or computers, not in-branch.
  • This has raised some questions about the relevance of traditional, ‘brick and mortar’ institutions like domestic banks, whose technical, regulatory, and customer service limitations have become the norm.

Pair these changes with globalization and the fact that many of us are doing business more internationally than ever, whether working abroad or running our own businesses, transferring funds to/from clients and vendors all over the world.

Now, these new International Banks have the same functions – often more – than your domestic bank.

International Banks offer low fees, low minimum balance requirements, multiple currency accounts, and competitive conversion rates.

Metal Case Full of Dollars

What exactly is an International Bank?

A bank in the country that you live and work, is known as a Domestic Bank. In contrast, when your bank is in a country outside the country you live and work, that’s an International Bank.

  • Unlike Domestic Banks, International Banks are not mandated by their regulators to invest and lend depositors’ funds into the local economy that they are regulated in.
  • Most importantly, International Banks are not mandated to service the local market and are therefore free to accept clients from most countries in the world.
  • This allows you, the depositor, to go where you’re treated best.

Now, you may be thinking, “International Banks do not have deposit insurance. Does that make them risky?”

Counter-intuitively, banks that have deposit insurance are morelikely to take risks with depositor funds due to the ‘moral hazard’.

Therefore, if you can find an International Bank that does not lend, then the need for insurance is mostly mitigated.

Enter Euro Pacific Bank, an International Bank licensed in Puerto Rico

Euro Pacific Bank (EPB) is a fully digital bank that operates on a ‘full-reserve’ policy, meaning they do not issue loans or engage in proprietary trading of bank capital.

Instead, EPB derives 100% of its margins from fees and commissions.

They are banking on:

  • 100% liquidity
  • 100% capitalization
  • zero loans

And lucky for you, they specialize in seafarers, expats, and other types of “borderless” banking clients.

Is it difficult to open an international bank account at Euro Pacific Bank?

Not at all.

  • You can open your account online, never need to step foot in the bank, or even leave the comfort of your home.
  • And with dedicated customer support, you can easily reach us by phone or secure message, with service in several different languages.
  • Open an account with several different currencies and a bank card, which allows you to access your funds all over the world.
  • Send funds back home and to family, as well as pay bills, fees, and memberships, all from one account.
  • In addition, you can even buy and store precious metals, trade on an international brokerage platform, and invest into unique managed investment portfolios.

Your life doesn’t have borders. Why should your bank?

Seek a sound banking solution that travels with you.


3 Professional Women in Meeting

How to Stop Wasting Time as a Leader

As a leader, you may find yourself strapped for a little something called time.

Especially when you a juggling clients, team members and the constant flow of work that comes in any leadership position.

Learning to manage your time more efficiently, then, is a very valuable lesson for you to learn as a leader (especially if you are relatively new to the position).

With that in mind, here are the very best way that you as a business leader can work to stop wasting time in your everyday working life.

Take note and speed things up – the glass ceiling (amongst other things) is there to be broken! Including wasting your own time.

Have Less Meetings

This is a big one and something which many business leaders struggle with.

Meet people less and when you do have meetings, make sure they are as efficient as possible.

Have a structure, know what is going on and work to ensure your mutual goal is met.

That way you will start to dread meetings less and less!

Meetings are the bane of most workers lives, so reducing them as much as possible is the only way forward.

Reduce the meetings, make them more productive and you may be surprised by how much more both you and your staff get done!

If they waste time then why have five separate meetings per day.

Ask yourself this and cut back today to save time tomorrow!

Remember you can be a super inclusive leader.

But, if you’re not actually there half the time your employees won’t feel very supported. So you need to learn to strike that very delicate balance.

Streamline Tasks, But Not at the Expense of Quality

Have you ever spent a long time doing something which you know isn’t worth that much effort?

Well, have you ever considered how you can work to reduce that effort?

But, remember this important factor: streamlining is great until it means you are losing quality.

Only quicken the steps which are taking too long but won’t risk any loss to quality.

Get a Plan in Place

Failing to plan is planning to fail.

Being a capable planner is not only a good idea, but it’s practically impossible to not have in place when you are any kind of leader in a business.

The better the plan, the better a time you will have as a leader.

And if you have a plan which you can reference and regularly too, then you will appear as a much more competent and reliable leader on top of this.

It’s a common turn of phrase, but one which is extremely relevant to consider when it comes to the modern workplace.

Make sure that you have a day, week and even monthly plan which you base your working life around.

Good planning can save you a lot of time as a leader and help to give you more room to deal with the little emergencies that appear every day.

Try to Keep Your Priorities Balanced

Prioritising is one of the hardest parts of any job.

Especially as everyone thinks the tasks you’re doing related to them is the most important thing for you to be doing.

Learning to balance and manage these tasks, then to prioritise them, then, can be quite difficult.

But, if you want to be seen as a good leader then this is a vital balancing act.

You need to make sure you address all of the important issues, but don’t overlook what your subordinates are asking of you.

It may seem relatively small in the grand scheme of things, less important than x, y or z on your list.

Yet, sometimes prioritising the little things can make you a better leader.

At the very least, it helps you to communicate to those you lead that you care.

Because, let’s face it, every mole hill can feel like a mountain during a bad day at work – whether you’re a PT, officer of the law or corporate solicitor.

And you need to help your team to the top of either one.

Stop Being ‘Busy’

Busy work is a real issue when it comes to leadership and you may find yourself doing way too much of it.

Much like anything else, being busy is great until it gets to a point where it is actually detrimental to your working life.

Busyness is something which a lot of business leaders get too preoccupied with.

And when employees or anyone underneath them notice this, it is all too easy for them to become resentful of this fact.

They see themselves as doing the ‘real’ work.

So, stop being ‘busy’ and start being productive.

You will be surprised by how much more you start getting done!

Final Thoughts

Leadership doesn’t have a secret formula.

You can’t become an amazing leader by reading a self-help book, though that would be nice.

It’s trial and error, learning to communicate and being open to change.


Focus on Social Media Icons

Why Social Media Monitoring Tools Are Important for Growing Business Markets

Giant social media platforms such as Facebook and Twitter started life as a completely non-business oriented platforms.

For instance, Facebook was launched with the intention of having some entertainment at University by Mark Zuckerberg.

And so goes forth, the story of every other social media platform, we have more or less interacted or worked with in the past.

However, not long ago did the corporate world realized that there is a lot more potential to Facebook and Twitter professionally, than meets the eye.

And in the wake of such success, marketing departments at organizations started investing larger budgets in running business campaigns on platform like Facebook.

The Result?! It generated business beyond their wildest imagination.

Today, every other organisation interested in increasing sales margins would easily be found investing a sizeable budget on Facebook.

But, in a highly competitive environment such as today, to stand out above the competition you need modern day analysis tools.

The age of data is here.

Firms which are collecting and analyzing information are the ones reaching pioneering success.

And such realization has introduced various intelligent tools to help them progress.

One such tool in today’s connected world is the social media monitoring tools.

But here’s the big question…

Are firms actually using these tools to their fullest potential? Let’s discuss.

Are Social Media Tools Being Used to Their Fullest Potential?

As per recent statistical data, 7 out of every 10 individuals are using social media on a consistent basis.

They connect with each other to socialize, share information, and keep themselves entertained.

As a growing business, even if you feel no immediate wish to start using social media, in reality you are left with no other choice but to.

To help your business flourish, you need to work on your social media strategies in order to reach your audience.

Social media monitoring tools allow you to create and work with social media campaigns.

You will first have to focus on the branding aspect of your social media campaign.

Make sure that you have included the right images, content and found the right audience.

Once you are done with campaign building, it is now time to monitor your results of your campaign.

It will help you understand what is working for your business and what is not.

When it comes to social media monitoring, there are a few things which are highly important to be aware of.

And unless, you are not addressing these factors, you are not doing your job correctly.

These are the things that will allow you to use social media monitoring to its fullest potential.

Find Out How Your Customers Are Influencing Others

There is no clear explanation on how the average customer feels when interacting with your products or services.

However, one thing is for sure is customers can be very opinionated and biased.

Hence, it’s highly important that you learn about your audience and determine which of them are simply a humble customers, and which of them could potentially influence others.

After all, the purpose of running a social media campaign is to get your message out to as many people as possible.

According to a digital marketing agency, to find social media influencers ask the following questions:

  • How many followers does your customer have on their social media account?
  • How much engagement are they creating on their social media account?

You can get the best answer to these questions by using a modern day social media monitoring tool.

Distinguish Positive from Negative Sentiments

Many modern day social media monitoring tools have the capability to differentiate in between positive and negative sentiments.

The best example so far is the software package HootSuite Insights.

It offers a unique monitoring feature to track sentiments based on keyword search terms.

With HootSuite, you can set up your Twitter mentions to positive sentiments such as “amazing service” or “thank you.”

In fact, you can also set the sentiment analysis to search for positive emoji’s such as a thumbs up.

By monitoring high volume positive posts mentioning your brand, you can engage with those mentions personally and strengthen your relationship with the customers who are positive about your brand.

Record Volume on Specific Keywords

Speaking of keywords, many modern day monitoring tools are capable of recording volume based on keywords.

In terms of social media, volume is the amount of buzz your social media post or advertisement creates.

Analysing volume helps businesses understand the need of the users better and to fine-tune their business advertisements to attract similar people.

Hence, when using a monitoring tool, understand that spikes are a great way to learn about audience.

The Most Effective Social Media Monitoring Tools Used in the Market

Whilst knowing how to use the best social media monitoring tool for your online business is one thing, knowing which of these tools is the best is another.

Here are some of the trendy social media monitoring tools to help you monitor your social media campaigns and fine-tune them to success.

Twazzup

Twazzup is a social media monitoring tool specifically designed for Twitter.

It organizes everything related to social campaign on a single page.

Users can make the best use of Twazzup to study influencers and sentiments of their target audience.

HootSuite

With HootSuite, not only can you manage your Twitter feed but every other social media account.

It started off as a social media account management tool but later transformed into a complete suite of services.

Hootsuite now offers the powerful functionality of monitoring buzz.

Addict-0-Matic

Last but not least, Addict-o-Matic is a free to use social media tool which organizes everything about your social media on a single page.

It organizes all the volume in one place.

Finally…

Don’t forget that social media monitoring tools are highly effective for your online business.

If you are using platforms such as Facebook and Twitter to send the word out on your brand, social media monitoring tools allow you to study and monitor interactions and truly understand the needs and opinions if your target market.


Professional Women at Desk Looking at Office View

Ways to Break the Glass Ceiling and Become a Leader in the Workplace

Both men and women can experience trials and tribulations in their aim to make their way to the top of the workplace hierarchy.

However, women in particular are subject to oppression and discrimination in the workplace.

Such obstacles can make it difficult for them to reach leader status ahead of their equally qualified male counterparts.

Once they do attain highly respected roles, this is referred to as breaking the glass ceiling.

Two Guys Working on Laptops

Other people who may experience discrimination include older employees, those from poorer backgrounds and ethnic minorities.

Though equality has dramatically improved over the past few decades, there is still much progress to be made.

The hierarchy within a workplace is still very male-dominated when it comes to the top positions.

So, are there any ways that women and other minorities can increase their chances of breaking the glass ceiling?

While elevating such employees into higher earning roles is a change needed in society, below are some useful strategies that will help you become a strong leader at work in the meantime:

Recognise that the Glass Ceiling Exists

To break through the glass ceiling, you must first acknowledge that it’s there.

There are some tell-tale signs that one may exist within your organisation, such as:

  • Little diversity among the top-level managers
  • Sexist, racist or other prejudice language being common across the organisation
  • Resistance to change and innovation
  • Pay gaps between male and female employees

Be Tough in Negotiations

Nothing worth having comes easy.

Experts suggest that women shouldn’t be afraid to push the boundaries when it comes to requesting work perks, benefits and bonuses.

It’s a well-known fact that women perform better academically.

They graduate higher educational institutions at higher percentages than men.

So, why are they making less money in lower level positions?

Well, males tend to be more assertive in the work environment, making them more likely to get promoted than women.

Though it may be difficult to implement this mentality in the workplace, it is still crucial to be more assertive and self-confident whenever it’s needed.

Never Underestimate Your Capabilities

If you have all the right qualifications, then you are no less worthy to be in the business than your other colleagues.

It may be that your hard work and dedication is taken for granted.

Start drawing attention to your personal strengths and skills, ensuring that management know when you are responsible for the successful completion of tasks and deals.

Don’t Be Afraid to Make Decisions

Not every decision a great leader makes is the best decision.

What demonstrates great leadership is the fact that they stepped up and made the decision in the first place.

People that tend to procrastinate and let other make the decisions that they should have made are showing signs that they don’t have what it takes to be a leader.

Stand Up for Yourself

There are some cases where you’ll be required to stand up for yourself against opposition.

For example, employers may often be reluctant to hire women because of pregnancies in the future.

They may also unfairly dismiss them for the same reason.

This is outright discrimination and can be dealt by consultation with dispute resolution lawyers.

Standing up for your rights as an employee will let your company know that you’re not a push over, and that you’re willing to fight for what you deserve.

Learn New Skills

You may wish to learn more about strategic planning, analytics and performance metrics.

Any instance where you can acquire new skills will begin to make you invaluable to the company.

Learning a new skill can also help you feel more confident and professional, equipping you with the knowledge you need to complete tasks that others may not be able to.

Build A Network You Can Learn From

Studies show that individuals with large open networks succeed at a much higher rate than those with smaller, more closed networks.

Understandably, a busy work schedule means it can be difficult to find the time to attend networking events, however, there is no doubt that these opportunities are worth pencilling in.

Practice Giving & Taking Constructive Feedback

Giving and receiving tough feedback can be a real hurdle to growth, both as manager and as an individual contributor.

However, the sooner you master digesting constructive feedback and giving it out to your colleagues, the quicker you’ll grow personally and professionally.

Don’t Be Afraid to Fail

Human error is unavoidable.

Unfortunately, certain failures by women or other minorities can be magnified and blown out of proportion.

Men are often less afraid with the prospect of dealing with possible consequences of incorrect decisions due to their position within the company.

However, if you want to break the glass ceiling you must realise that you’re not expected to be infallible.

Therefore, you need to move beyond the fear of failure. By doing so, you’ll also become more confident in your approach to certain situations.


ST Engineering Exhibition Stand

10 Marketing Strategies That Will Make Your Exhibition a Success

Marketing is the lifeline of any business. Without proper advertising and promotion a business can neither enhance its image, let alone have people know of its existence.

Just imagine opening up a shop, be it a physical or an online one, and never bothering to promote it in any way.

Chances are you are never going to sell anything, or else sales are going to be sparse and just by chance. No business can survive in that manner.

There are many marketing methods one can use, but the main goal is always to draw as much attention as possible, and ensure that the target audience is as big as can be.

This increases a business’s chances of increasing customers and sales. And what better way to reach out to a really broad audience than to take part in a trade show or exhibition.

There are various trade shows organized from time to time where one may set up the stand or booth, and show off the products being sold or the services being offered by the business.

With all the people visiting the tradeshow you are going to have a very good exposure, and if you go about it really well, you are going to stand a very good chance of getting many new customers as well as sales.

What are some of the most important and effective marketing strategies one should use at a trade show?

At such exhibitions it is common to notice certain booths being literally packed with people checking out what is being sold or offered, and other stands being almost empty except from a couple of passers-by glancing at them but not bothering to stop for a closer look.

Sales Person Talking to Exhibition Attendee

What makes some stands so popular, and others so practically useless?

It is all about the type of marketing strategies being utilized.

One wants to generate maximum interest and create a certain buzz so as to get really positive results. Here are some ways that can lead to this:

1. Set Goals

Simply signing up to take part in a tradeshow and going there with barely any idea how to go about it is a big no no.

One needs to really plan carefully and well in advance, as well as set certain goals to be reached.

Most trade shows come only once a year, so one needs to make the most out of them. One should plan what to focus on, whether it is just a limited range of products, or a broader range.

Setting a promotional campaign such as discounts or freebies is highly recommended.

Remember: Being aware of what you would like to reach is important as this improves your chances of actually reaching it, because you will have worked on the HOW to reach it.

So set reasonable but quantifiable and specific goals.

2. Find the Most Suitable Trade Show

There are going to be a myriad of trade shows in which to take part, but not each and every one of them offers the same kind of opportunities.

It depends on your field of business, as well as the type of visitors who are most likely to attend at that trade show.

If chances are that a good percentage of the visitors are going to be drawn by other kinds of products or services rather than what you are selling, then it is better to devote your time, attention and funds to other more suitable trade shows.

3. Spread the Word in Advance

It is important to ensure that your customers are informed that you are going to take part in an upcoming trade show.

Send out emails, or advertise this on your social media accounts to spread the word in advance.

Try to entice them and encourage them to attend because you will be offering something unique, such as special discounts, freebies and so on, or even maybe launching a new product or service.

While doing so you will also be reaching out to prospective customers who may make a mental note to visit the tradeshow so as to check out your offers.

4. Design A Killer Exhibition Booth

Impressions matter a great deal. Devoting time and money on the design and set up of a really impressive exhibition booth is extremely important.

It is a good idea to hire a trade show stand designer to see to this. Your ideas may be helpful, but a trade show stand designer will have knowledge and experience to make those ideas look better and be more effective.

After all this is what people will be seeing first as they pass by, and it is through this that you need to convince them to stop for a closer look rather than keep walking to the next stands.

Being creative and original is important as you need to stand out among all the other stands.

Colours used matter, and so does the layout of the stand and how the products are exhibited. Slogans or promotional messages need to be clear and captivating too.

5. Fully Prep Your Sales Team

The people who will be dealing with customers at your stand need to be courteous and friendly, but not too pushy.

You need to ensure that they are properly trained and knowledgeable. They need to look smart and helpful to encourage people to approach them too.

6. Utilise Social Media

Social media platforms are very effective and popular nowadays, and you need to grasp their power in your favour.

Make sure to utilize them heavily but adequately to reach out to many people while promoting your business.

The tradeshow itself will have its own social media presence where your business will be exposed and presented to prospective visitors too.

7. Be a Speaker, Not a Statue

A tradeshow booth is not intended to be a static, unlively statue in the middle of all the hubbub.

You need to draw people’s attention with what you are offering, and there are a number of ways to do this.

The visual impact of your stand matters, but you also need to draw people’s attention through what they see and hear.

8. Engage & Interact

Most people will be more willing to buy if they are allowed to interact rather than simply hear what your sales representative has to say.

So think about setting up interactive activities such as touchscreens with information, sign-ups with rewards, giveaways and even games and competitions so as to help people at the tradeshow feel more inclined to generate interest.

Create an enticing experience at your booth to have people feel more in touch with your brand.

9. Have Great Giveaways

Giveaways always attract people’s attention. Many people simply visit tradeshows to get as many freebies as possible.

So think about interesting or useful items you could offer as giveaways, and you can be sure that your trade show presence will be a huge success.

10. Always Follow Up

Keep track of how you are doing during the tradeshow.

Factors such as location, level of interest generated, number of sign-ups, and booth traffic, need to be carefully examined.

Since there are going to be a number of days, you will be able to measure your performance on different days, as well as pinpoint what seems to be working out best with visitors.

Measure your return and follow up on how you did so as to do even better in other trade shows in the future.

Conclusion

Bearing these tips and implementing these marketing strategies can greatly improve your performance at tradeshows.

Remember – this is a great opportunity to interact with people, acquire new customers, generate sales, as well as improve your brand image and exposure. So make the most out of it every time!


Excavation Works

Ecological Surveys: Their Place in Modern Development

Protecting Endangered Species & Natural Habitats

Ecological surveys need to be carried out in order to identify habitats along with any species that are present in a particular area.

This is important when a development proposal is made, because certain sites may be subjected to a loss of habitat, or a reduction in the value of such a habitat.

There may also be a considerable negative impact on species that live in that area, including birds.

We thus need to make sure that developments do not lead to these kinds of problems, and whenever possible we have to try to strike a balance between proceeding with a development and doing so in a sustainable manner.

With the help of ecological surveys carried out by professional landscape architects, one will be able to identify any ecological constraints that may be present, while ensuring that the appropriate measures are taken as early as the design stage of the proposed development or project.

Open Fields of Rape Seed

Ecological Surveys Are Necessary to Determine If Development Is Suitable

Thus undertaking ecological surveys will help developers to be aware of any ecological constraints that need to be dealt with, so as to design the development in a manner that will help them to minimize the impact on biodiversity, which is of utmost importance.

If there are any legally protected species, these will be identified and action will be taken so as to safeguard them by avoiding, or at least, minimising any negative impacts that the proposed development may have had on them.

Landscape designers and architects will advise on the possible modification and enhancement measures to be taken, and will also come up with feasible ways to make sure that these measures are ideal for the site, the surrounding areas, as well as for the habitats and species involved.

Ecological surveys are considered to be a very important part of the application process.

Local planning authorities will consult the ecological survey report and any relevant considerations while they are determining whether to accept an application for development or not.

So effectively by entrusting a specialist with the carrying out of an ecological survey, you will be improving your chances of having your application for development accepted.

This is because you are clearly demonstrating that you are aware of the consequences and want to take into account the ecological aspects of the site in question.

The primary ecological appraisal that is carried out is referred to as a Phase 1 Habitat Survey, and an extended one may be required as well in some cases.

The findings will be then be submitted to the local planning authority.

This is done in the form of a meticulous report where all the findings are detailed, along with an assessment of how the development that is being proposed could have an impact on any habitats and species in the said area.

This is carried out so as to ensure that the relevant information is made available with, or prior to submitting the application for development.

Analysing Grasslands & Fauna

Analysing Grasslands & Fauna. Image credit: North York Moors National Park

Ecological surveys are also used to detect any environmental conditions as well as to document the vegetation on project sites.

Data will be gathered on the fauna, vegetation, as well as on other elements.

Generally different management methods are used on such project sites.

With their help it will then be possible to document any differences in vegetation in the different sections of a site.

It would also be easier to see how such sections may have changed from one period to another.

This is carried out with a number of different management regimes which are applied to the various sections of the site, so as to then compare them to a control section, which is basically like a constant factor.

These types of studies with the help of ecological surveys are indispensable in cases when we would need to identify different plant architectures, as well as to identify why and how a site has changed over a span of time.

The information acquired from such thorough investigations and surveys on such sites will equip you with a great deal of knowledge.

This information will then be used to devise a more sustainable strategy or plan of action.

Effectively ecological surveys can help you to reach conclusions as well be of an indispensable assistance for decision making in these areas.


Reviewing Google Analytics Data

Are you a Kent business owner in need of a top SEO?

The county of Kent currently has a population of approximately 1.5 million as of census data collected in 2014.

Of those people, there are literally tens of thousands of businesses ranging from the services, to technology to consumer sectors all fighting over this ever increasing non-metropolitan population.

Outside of London, Kent has the fastest growing population of any county in England and its set to grow even further.

With this in mind, is it any wonder that with such a burgeoning populous, its vital to get ahead of the game in this information age?

The world has gone truly digital with a huge percentage of the people now owning or using a internet connected device such as a PC, Mac, smartphone, tablet or laptop.

Big business knows this and realises that to win in this century of data, you need to get found and the only way to do that is via the search engines.

How to get ahead on the search engines in your county

Google is regarded as the daddy of search engines.

With a market share of over 85%, this mantel isn’t surprising when you see just how dominant they are.

The rest of the competition are merely fighting over scraps and thus, to get ahead of the search marketing game, you need to get ahead on Google.

With the shift towards handheld devices now being a formality, people now search on-the-move more than ever.

Gone are the days when people would only surf the internet at home or work. Internet usage and data demands are 24/7 around the clock.

It’s a simple fact that our everyday lives depend greatly on search and information. We are a part of the information hungry generation.

As a business owner, if you want to remain in business and ensure the future of your organisation, there’s no greater importance than being prominent in the search results.

And what is important to know is that the search world is about to change.

I recent days, Google just announced a dramatic change to the way they will display PPC results.

Instead of having 2 results at the top and several results down the right hand-side of the page, they will scrap the side panel results in favour of placing paid PPC ads at the top but this time, there’ll be 4.

Now you may ask, what has this got to do with SEO which is about organic results?

Everything because with the addition of two more paid ads stacked at the top of every search results page, followed by the local results box directly underneath, it means that organic results will be severely pushed down the search results page, in many cases, way below the fold.

That’s massive news and a huge blow to traditional, organic SEO because it mans that PPC and local results will literally dominate search from here on.

So the conclusion is simple – if you’re a local business, your number one objective is to get placed in the Google local results for your server or product n your town. It’s that clear cut.

The best way to do that is to speak to a local Kent SEO who is located in your town and knows your demographic, geographic and market profiles.

Forget using an overseas, cheap and cheerful supplier. That will simply lead to disaster. if you need local results, you need to speak to a local expert.

The world of search is about to see a massive sea-change so if you want to get ahead of the competition, now is the time to act and ensure you’re Google local business results are prominent and dominant.


Social Media Logos

The Digital Marketing Recipe For Your Kent-Based Business

Sure, you have heard of how dynamic digital marketing in Kent really is and the wonders it could do to transform your business.

Whether it’s simple or complex to you, digital marketing is all about how your company embraces it.

If you are short on digital marketing experts, the more likely you will be confused and miss out the benefits of digital marketing for your Kent business.

On the other side, if you actively engage in your digital marketing efforts, or maybe hire a professional digital agency to do so – you will make sure to learn and get to know every part of the digital marketing for your Kent business in practice.

So, what does digital marketing consist of – as a pre-guide to your future knowledge?

Engaging and shareable content

First and foremost, digital marketing in Kent and every other location focuses on content as its main drive.

Without any technical side of view for you to understand, content is the king on which your digital marketing plan should focus on.

Being informative and sharing valuable information, while being worth of a share and another visit in the future is what defines successful content marketing as a vital part of your digital marketing efforts.

Efficient Email marketing

You certainly have a grasp of what email marketing is, and believe it or not – it has affected you whether you like it or not.

Your digital marketing in Kent must include a targeted email marketing strategy, just because the email is a medium we all visit each day – and one of the best mediums for sharing information.

Your digital marketing in Kent needs organized email marketing – whether it’s a reminder for consumers to buy your product/service or an introduction to your new line/collection.

Stellar Website Design

Obviously, your efforts on digital marketing in Kent will all circle down to your website as the leading source of information and the primary target you want to be visited on by your audience.

Having a well-built, functional and responsive website design is one of the best things you can do for your business.

A bonus point goes if it is optimized for mobile users, simply because we keep being more mobile and with better devices every new year!

Organic SEO

Seeing your business on the first pages of search engine results pages must be another goal of your Kent digital marketing strategy.

Google is now visited more than ever, and the chance for you to rank with the best results – either organically or through paid PPC ads is also a chance to spread your business out to new opportunities.

Engaging Social Media

Last but not least, your Kent based digital marketing strategy needs social media.

As an active reminder of how important socializing with your brand is for the audience, social media has become the leading aspect of many digital marketing strategies – resulting with millions of followers and potential customers over the long run.

Twitter and Facebook should therefore be your new digital marketing arenas.

In the end, if you ever need help with the latest digital marketing in Kent trends for your business, as well as implementation of any form of digital marketing activities and setups, you can always consult with and hire a digital agency in Kent – specialized to deliver you tangible results in the quickest way possible, through a digital marketing strategy oriented to results only.


Girl Holding Mop & Spray Cleaner

Office Cleaners London: Finding the Right Team

Commercial office cleaning is something that every business manager or entrepreneur needs to take into consideration.

An office that is not clean and tidy is going to have a negative impact on sales, staff productivity, as well as your customers perceptions of your business.

Just imagine a client that goes to an office so as to buy a service, only to find dust all over the desk, dirty windows and sticky floors?

What is he going to think?

Surely, his first thought will be that the company is not going to offer such a high quality service considering how messy and disorderly the office looks.

Therefore a clean office is imperative to maintain a good reputation and have customers feel at ease when they come to you to buy your services.

Another critical aspect of office cleanliness revolves around the staff.

Your employees are going to spend several hours a day in this environment.

So they need to have a pleasant and clean working environment if they are going to deliver their services well.

Messy and untidy offices will result in demotivated personnel, and this will in turn effect their efficiency negatively.

There are various companies that offer office cleaning services in London, but you need to make sure that you are hiring a cleaning company that can truly offer you the best services.

Cleaning is not just about dusting and mopping. There is much more to that.

Therefore you need to make sure that you are going to hire professional cleaners that can help you maintain your offices clean and tidy, thus taking your company to the next level.

A professional cleaning company will see to every cleaning aspect of your office.

Starting from the floors and furniture, to the windows and toilets.

The cleaners should be well trained to perform their jobs well, and to make sure that you are satisfied with the final results.

The tools and cleaning equipment used should be suitable to help the cleaners carry out their duties efficiently and expertly.

Experienced office cleaners in London will be able to see to any specific needs clients may have.

Apart from regular cleaning services, such as washing floors, dusting, vacuuming and seeing to garbage bins, there are also certain jobs may need to be seen to every fortnight or monthly.

This generally includes cleaning windows and glass doors, as well as more thorough spring cleaning when the offices will be closed for a period of time.