ST Engineering Exhibition Stand

10 Marketing Strategies That Will Make Your Exhibition a Success

Marketing is the lifeline of any business. Without proper advertising and promotion a business can neither enhance its image, let alone have people know of its existence.

Just imagine opening up a shop, be it a physical or an online one, and never bothering to promote it in any way.

Chances are you are never going to sell anything, or else sales are going to be sparse and just by chance. No business can survive in that manner.

There are many marketing methods one can use, but the main goal is always to draw as much attention as possible, and ensure that the target audience is as big as can be.

This increases a business’s chances of increasing customers and sales. And what better way to reach out to a really broad audience than to take part in a trade show or exhibition.

There are various trade shows organized from time to time where one may set up the stand or booth, and show off the products being sold or the services being offered by the business.

With all the people visiting the tradeshow you are going to have a very good exposure, and if you go about it really well, you are going to stand a very good chance of getting many new customers as well as sales.

What are some of the most important and effective marketing strategies one should use at a trade show?

At such exhibitions it is common to notice certain booths being literally packed with people checking out what is being sold or offered, and other stands being almost empty except from a couple of passers-by glancing at them but not bothering to stop for a closer look.

Sales Person Talking to Exhibition Attendee

What makes some stands so popular, and others so practically useless?

It is all about the type of marketing strategies being utilized.

One wants to generate maximum interest and create a certain buzz so as to get really positive results. Here are some ways that can lead to this:

1. Set Goals

Simply signing up to take part in a tradeshow and going there with barely any idea how to go about it is a big no no.

One needs to really plan carefully and well in advance, as well as set certain goals to be reached.

Most trade shows come only once a year, so one needs to make the most out of them. One should plan what to focus on, whether it is just a limited range of products, or a broader range.

Setting a promotional campaign such as discounts or freebies is highly recommended.

Remember: Being aware of what you would like to reach is important as this improves your chances of actually reaching it, because you will have worked on the HOW to reach it.

So set reasonable but quantifiable and specific goals.

2. Find the Most Suitable Trade Show

There are going to be a myriad of trade shows in which to take part, but not each and every one of them offers the same kind of opportunities.

It depends on your field of business, as well as the type of visitors who are most likely to attend at that trade show.

If chances are that a good percentage of the visitors are going to be drawn by other kinds of products or services rather than what you are selling, then it is better to devote your time, attention and funds to other more suitable trade shows.

3. Spread the Word in Advance

It is important to ensure that your customers are informed that you are going to take part in an upcoming trade show.

Send out emails, or advertise this on your social media accounts to spread the word in advance.

Try to entice them and encourage them to attend because you will be offering something unique, such as special discounts, freebies and so on, or even maybe launching a new product or service.

While doing so you will also be reaching out to prospective customers who may make a mental note to visit the tradeshow so as to check out your offers.

4. Design A Killer Exhibition Booth

Impressions matter a great deal. Devoting time and money on the design and set up of a really impressive exhibition booth is extremely important.

It is a good idea to hire a trade show stand designer to see to this. Your ideas may be helpful, but a trade show stand designer will have knowledge and experience to make those ideas look better and be more effective.

After all this is what people will be seeing first as they pass by, and it is through this that you need to convince them to stop for a closer look rather than keep walking to the next stands.

Being creative and original is important as you need to stand out among all the other stands.

Colours used matter, and so does the layout of the stand and how the products are exhibited. Slogans or promotional messages need to be clear and captivating too.

5. Fully Prep Your Sales Team

The people who will be dealing with customers at your stand need to be courteous and friendly, but not too pushy.

You need to ensure that they are properly trained and knowledgeable. They need to look smart and helpful to encourage people to approach them too.

6. Utilise Social Media

Social media platforms are very effective and popular nowadays, and you need to grasp their power in your favour.

Make sure to utilize them heavily but adequately to reach out to many people while promoting your business.

The tradeshow itself will have its own social media presence where your business will be exposed and presented to prospective visitors too.

7. Be a Speaker, Not a Statue

A tradeshow booth is not intended to be a static, unlively statue in the middle of all the hubbub.

You need to draw people’s attention with what you are offering, and there are a number of ways to do this.

The visual impact of your stand matters, but you also need to draw people’s attention through what they see and hear.

8. Engage & Interact

Most people will be more willing to buy if they are allowed to interact rather than simply hear what your sales representative has to say.

So think about setting up interactive activities such as touchscreens with information, sign-ups with rewards, giveaways and even games and competitions so as to help people at the tradeshow feel more inclined to generate interest.

Create an enticing experience at your booth to have people feel more in touch with your brand.

9. Have Great Giveaways

Giveaways always attract people’s attention. Many people simply visit tradeshows to get as many freebies as possible.

So think about interesting or useful items you could offer as giveaways, and you can be sure that your trade show presence will be a huge success.

10. Always Follow Up

Keep track of how you are doing during the tradeshow.

Factors such as location, level of interest generated, number of sign-ups, and booth traffic, need to be carefully examined.

Since there are going to be a number of days, you will be able to measure your performance on different days, as well as pinpoint what seems to be working out best with visitors.

Measure your return and follow up on how you did so as to do even better in other trade shows in the future.

Conclusion

Bearing these tips and implementing these marketing strategies can greatly improve your performance at tradeshows.

Remember – this is a great opportunity to interact with people, acquire new customers, generate sales, as well as improve your brand image and exposure. So make the most out of it every time!


Excavation Works

Ecological Surveys: Their Place in Modern Development

Protecting Endangered Species & Natural Habitats

Ecological surveys need to be carried out in order to identify habitats along with any species that are present in a particular area.

This is important when a development proposal is made, because certain sites may be subjected to a loss of habitat, or a reduction in the value of such a habitat.

There may also be a considerable negative impact on species that live in that area, including birds.

We thus need to make sure that developments do not lead to these kinds of problems, and whenever possible we have to try to strike a balance between proceeding with a development and doing so in a sustainable manner.

With the help of ecological surveys carried out by professional landscape architects, one will be able to identify any ecological constraints that may be present, while ensuring that the appropriate measures are taken as early as the design stage of the proposed development or project.

Open Fields of Rape Seed

Ecological Surveys Are Necessary to Determine If Development Is Suitable

Thus undertaking ecological surveys will help developers to be aware of any ecological constraints that need to be dealt with, so as to design the development in a manner that will help them to minimize the impact on biodiversity, which is of utmost importance.

If there are any legally protected species, these will be identified and action will be taken so as to safeguard them by avoiding, or at least, minimising any negative impacts that the proposed development may have had on them.

Landscape designers and architects will advise on the possible modification and enhancement measures to be taken, and will also come up with feasible ways to make sure that these measures are ideal for the site, the surrounding areas, as well as for the habitats and species involved.

Ecological surveys are considered to be a very important part of the application process.

Local planning authorities will consult the ecological survey report and any relevant considerations while they are determining whether to accept an application for development or not.

So effectively by entrusting a specialist with the carrying out of an ecological survey, you will be improving your chances of having your application for development accepted.

This is because you are clearly demonstrating that you are aware of the consequences and want to take into account the ecological aspects of the site in question.

The primary ecological appraisal that is carried out is referred to as a Phase 1 Habitat Survey, and an extended one may be required as well in some cases.

The findings will be then be submitted to the local planning authority.

This is done in the form of a meticulous report where all the findings are detailed, along with an assessment of how the development that is being proposed could have an impact on any habitats and species in the said area.

This is carried out so as to ensure that the relevant information is made available with, or prior to submitting the application for development.

Analysing Grasslands & Fauna

Analysing Grasslands & Fauna. Image credit: North York Moors National Park

Ecological surveys are also used to detect any environmental conditions as well as to document the vegetation on project sites.

Data will be gathered on the fauna, vegetation, as well as on other elements.

Generally different management methods are used on such project sites.

With their help it will then be possible to document any differences in vegetation in the different sections of a site.

It would also be easier to see how such sections may have changed from one period to another.

This is carried out with a number of different management regimes which are applied to the various sections of the site, so as to then compare them to a control section, which is basically like a constant factor.

These types of studies with the help of ecological surveys are indispensable in cases when we would need to identify different plant architectures, as well as to identify why and how a site has changed over a span of time.

The information acquired from such thorough investigations and surveys on such sites will equip you with a great deal of knowledge.

This information will then be used to devise a more sustainable strategy or plan of action.

Effectively ecological surveys can help you to reach conclusions as well be of an indispensable assistance for decision making in these areas.


Reviewing Google Analytics Data

Are you a Kent business owner in need of a top SEO?

The county of Kent currently has a population of approximately 1.5 million as of census data collected in 2014.

Of those people, there are literally tens of thousands of businesses ranging from the services, to technology to consumer sectors all fighting over this ever increasing non-metropolitan population.

Outside of London, Kent has the fastest growing population of any county in England and its set to grow even further.

With this in mind, is it any wonder that with such a burgeoning populous, its vital to get ahead of the game in this information age?

The world has gone truly digital with a huge percentage of the people now owning or using a internet connected device such as a PC, Mac, smartphone, tablet or laptop.

Big business knows this and realises that to win in this century of data, you need to get found and the only way to do that is via the search engines.

How to get ahead on the search engines in your county

Google is regarded as the daddy of search engines.

With a market share of over 85%, this mantel isn’t surprising when you see just how dominant they are.

The rest of the competition are merely fighting over scraps and thus, to get ahead of the search marketing game, you need to get ahead on Google.

With the shift towards handheld devices now being a formality, people now search on-the-move more than ever.

Gone are the days when people would only surf the internet at home or work. Internet usage and data demands are 24/7 around the clock.

It’s a simple fact that our everyday lives depend greatly on search and information. We are a part of the information hungry generation.

As a business owner, if you want to remain in business and ensure the future of your organisation, there’s no greater importance than being prominent in the search results.

And what is important to know is that the search world is about to change.

I recent days, Google just announced a dramatic change to the way they will display PPC results.

Instead of having 2 results at the top and several results down the right hand-side of the page, they will scrap the side panel results in favour of placing paid PPC ads at the top but this time, there’ll be 4.

Now you may ask, what has this got to do with SEO which is about organic results?

Everything because with the addition of two more paid ads stacked at the top of every search results page, followed by the local results box directly underneath, it means that organic results will be severely pushed down the search results page, in many cases, way below the fold.

That’s massive news and a huge blow to traditional, organic SEO because it mans that PPC and local results will literally dominate search from here on.

So the conclusion is simple – if you’re a local business, your number one objective is to get placed in the Google local results for your server or product n your town. It’s that clear cut.

The best way to do that is to speak to a local Kent SEO who is located in your town and knows your demographic, geographic and market profiles.

Forget using an overseas, cheap and cheerful supplier. That will simply lead to disaster. if you need local results, you need to speak to a local expert.

The world of search is about to see a massive sea-change so if you want to get ahead of the competition, now is the time to act and ensure you’re Google local business results are prominent and dominant.


Social Media Logos

The Digital Marketing Recipe For Your Kent-Based Business

Sure, you have heard of how dynamic digital marketing in Kent really is and the wonders it could do to transform your business.

Whether it’s simple or complex to you, digital marketing is all about how your company embraces it.

If you are short on digital marketing experts, the more likely you will be confused and miss out the benefits of digital marketing for your Kent business.

On the other side, if you actively engage in your digital marketing efforts, or maybe hire a professional digital agency to do so – you will make sure to learn and get to know every part of the digital marketing for your Kent business in practice.

So, what does digital marketing consist of – as a pre-guide to your future knowledge?

Engaging and shareable content

First and foremost, digital marketing in Kent and every other location focuses on content as its main drive.

Without any technical side of view for you to understand, content is the king on which your digital marketing plan should focus on.

Being informative and sharing valuable information, while being worth of a share and another visit in the future is what defines successful content marketing as a vital part of your digital marketing efforts.

Efficient Email marketing

You certainly have a grasp of what email marketing is, and believe it or not – it has affected you whether you like it or not.

Your digital marketing in Kent must include a targeted email marketing strategy, just because the email is a medium we all visit each day – and one of the best mediums for sharing information.

Your digital marketing in Kent needs organized email marketing – whether it’s a reminder for consumers to buy your product/service or an introduction to your new line/collection.

Stellar Website Design

Obviously, your efforts on digital marketing in Kent will all circle down to your website as the leading source of information and the primary target you want to be visited on by your audience.

Having a well-built, functional and responsive website design is one of the best things you can do for your business.

A bonus point goes if it is optimized for mobile users, simply because we keep being more mobile and with better devices every new year!

Organic SEO

Seeing your business on the first pages of search engine results pages must be another goal of your Kent digital marketing strategy.

Google is now visited more than ever, and the chance for you to rank with the best results – either organically or through paid PPC ads is also a chance to spread your business out to new opportunities.

Engaging Social Media

Last but not least, your Kent based digital marketing strategy needs social media.

As an active reminder of how important socializing with your brand is for the audience, social media has become the leading aspect of many digital marketing strategies – resulting with millions of followers and potential customers over the long run.

Twitter and Facebook should therefore be your new digital marketing arenas.

In the end, if you ever need help with the latest digital marketing in Kent trends for your business, as well as implementation of any form of digital marketing activities and setups, you can always consult with and hire a digital agency in Kent – specialized to deliver you tangible results in the quickest way possible, through a digital marketing strategy oriented to results only.


Girl Holding Mop & Spray Cleaner

Office Cleaners London: Finding the Right Team

Commercial office cleaning is something that every business manager or entrepreneur needs to take into consideration.

An office that is not clean and tidy is going to have a negative impact on sales, staff productivity, as well as your customers perceptions of your business.

Just imagine a client that goes to an office so as to buy a service, only to find dust all over the desk, dirty windows and sticky floors?

What is he going to think?

Surely, his first thought will be that the company is not going to offer such a high quality service considering how messy and disorderly the office looks.

Therefore a clean office is imperative to maintain a good reputation and have customers feel at ease when they come to you to buy your services.

Another critical aspect of office cleanliness revolves around the staff.

Your employees are going to spend several hours a day in this environment.

So they need to have a pleasant and clean working environment if they are going to deliver their services well.

Messy and untidy offices will result in demotivated personnel, and this will in turn effect their efficiency negatively.

There are various companies that offer office cleaning services in London, but you need to make sure that you are hiring a cleaning company that can truly offer you the best services.

Cleaning is not just about dusting and mopping. There is much more to that.

Therefore you need to make sure that you are going to hire professional cleaners that can help you maintain your offices clean and tidy, thus taking your company to the next level.

A professional cleaning company will see to every cleaning aspect of your office.

Starting from the floors and furniture, to the windows and toilets.

The cleaners should be well trained to perform their jobs well, and to make sure that you are satisfied with the final results.

The tools and cleaning equipment used should be suitable to help the cleaners carry out their duties efficiently and expertly.

Experienced office cleaners in London will be able to see to any specific needs clients may have.

Apart from regular cleaning services, such as washing floors, dusting, vacuuming and seeing to garbage bins, there are also certain jobs may need to be seen to every fortnight or monthly.

This generally includes cleaning windows and glass doors, as well as more thorough spring cleaning when the offices will be closed for a period of time.