Archives May 2019

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10 SEO Statistics to Prove the Value of Organic Search

SEO continues to play a key role in how businesses connect with their audience.

While social media marketing has grown in popularity and notoriety, organic search still reigns supreme in 2019 and beyond.

For those in doubt, there are many facts and figures available that prove the value of organic search.

Here are 10 SEO statistics to help you understand why organic search matters in the big picture.

1.  There’s Over 40,000 Google Searches Per Second

According to Internet Live Stats, there are nearly 40,000 Google searches executed per second or about 6.4 billion searches per day.

When someone can’t decide who that actor is in that show they’re watching, they Google it.

If two friends are arguing over the answer to something, they Google it.

It’s become such a staple in consumers’ daily lives that the name “Google” has become genericized like Kleenex and Saran Wrap.

2. Google’s Penguin Algorithm Impacted 1% of Search Queries

Google has said it themselves: high-quality content will be rewarded and spammy content will be penalised.

This became very apparent with the launch of the Panda, which affected 12% of all queries worldwide.

Penguin’s launch impacted another 1% of queries, narrowing down the efforts by looking at keyword littering and anchor text usage.

Having the right distribution of keywords and anchor text plays a significant role in organic search. See more in this step-by-step guide.

3. Optimising Older Content Can Increase Traffic by 111%

According to research conducted by Backlinko improving the content you have in place and optimizing it for SEO can increase traffic by 111%.

That’s 111% more potential leads knocking on your door through organic search.

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4. 30% of Mobile Searches Relate to Location

Having organic search traffic isn’t just about reaching a global market; it’s about reaching your local market.

If you’re in a city of restaurants, you want to be one of the first ones that show up when a traveler asks Siri or Alexa where they should eat.

5. Five Minutes of Google Downtime Caused a 40% Drop in Internet Use

In 2013, Google went down for five minutes. As a result, global internet traffic dropped 40%.

That means nearly half of the online world was engaged in activities pertaining to Google.

In 2013, there were 144.5 million smartphone users in the USA. As of 2019, there’s an estimated 248 million.

6. Voice Queries Increased 3,400%  from 2008 – 2017

According to research from Hubspot, voice search queries have increased 3,400% over the past decade.

7. Organic SEO is Around 5.7 Times More Effective than Paid Search

Another Hubspot statistic indicates that organic SEO drives more traffic than paid search ads.

At one time, paying for ad space was the be-all-end-all of online marketing.

8. 51% of All Website Traffic Comes via Organic Search

More than half of all website traffic is organic, according to BrightEdge’s Channel Performance Report.

The rest is a combination of paid ads, social media, and others.

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9. 40% of Revenue Comes from Organic Traffic

The same report from BrightEdge indicated that over 40% of revenue is a result of organic traffic, making it the most powerful point of entry for lead conversion.

10. 91.5% of Traffic Stems from Google’s First Page

Does a first-page ranking matter?

Absolutely. 91.5% of traffic goes through first page results.

Many people never scroll to the second page after a search.

So, do you still think organic search doesn’t matter?


Focus on Social Media Icons

Why Social Media Monitoring Tools Are Important for Growing Business Markets

Giant social media platforms such as Facebook and Twitter started life as a completely non-business oriented platforms.

For instance, Facebook was launched with the intention of having some entertainment at University by Mark Zuckerberg.

And so goes forth, the story of every other social media platform, we have more or less interacted or worked with in the past.

However, not long ago did the corporate world realized that there is a lot more potential to Facebook and Twitter professionally, than meets the eye.

And in the wake of such success, marketing departments at organizations started investing larger budgets in running business campaigns on platform like Facebook.

The Result?! It generated business beyond their wildest imagination.

Today, every other organisation interested in increasing sales margins would easily be found investing a sizeable budget on Facebook.

But, in a highly competitive environment such as today, to stand out above the competition you need modern day analysis tools.

The age of data is here.

Firms which are collecting and analyzing information are the ones reaching pioneering success.

And such realization has introduced various intelligent tools to help them progress.

One such tool in today’s connected world is the social media monitoring tools.

But here’s the big question…

Are firms actually using these tools to their fullest potential? Let’s discuss.

Are Social Media Tools Being Used to Their Fullest Potential?

As per recent statistical data, 7 out of every 10 individuals are using social media on a consistent basis.

They connect with each other to socialize, share information, and keep themselves entertained.

As a growing business, even if you feel no immediate wish to start using social media, in reality you are left with no other choice but to.

To help your business flourish, you need to work on your social media strategies in order to reach your audience.

Social media monitoring tools allow you to create and work with social media campaigns.

You will first have to focus on the branding aspect of your social media campaign.

Make sure that you have included the right images, content and found the right audience.

Once you are done with campaign building, it is now time to monitor your results of your campaign.

It will help you understand what is working for your business and what is not.

When it comes to social media monitoring, there are a few things which are highly important to be aware of.

And unless, you are not addressing these factors, you are not doing your job correctly.

These are the things that will allow you to use social media monitoring to its fullest potential.

Find Out How Your Customers Are Influencing Others

There is no clear explanation on how the average customer feels when interacting with your products or services.

However, one thing is for sure is customers can be very opinionated and biased.

Hence, it’s highly important that you learn about your audience and determine which of them are simply a humble customers, and which of them could potentially influence others.

After all, the purpose of running a social media campaign is to get your message out to as many people as possible.

According to a digital marketing agency, to find social media influencers ask the following questions:

  • How many followers does your customer have on their social media account?
  • How much engagement are they creating on their social media account?

You can get the best answer to these questions by using a modern day social media monitoring tool.

Distinguish Positive from Negative Sentiments

Many modern day social media monitoring tools have the capability to differentiate in between positive and negative sentiments.

The best example so far is the software package HootSuite Insights.

It offers a unique monitoring feature to track sentiments based on keyword search terms.

With HootSuite, you can set up your Twitter mentions to positive sentiments such as “amazing service” or “thank you.”

In fact, you can also set the sentiment analysis to search for positive emoji’s such as a thumbs up.

By monitoring high volume positive posts mentioning your brand, you can engage with those mentions personally and strengthen your relationship with the customers who are positive about your brand.

Record Volume on Specific Keywords

Speaking of keywords, many modern day monitoring tools are capable of recording volume based on keywords.

In terms of social media, volume is the amount of buzz your social media post or advertisement creates.

Analysing volume helps businesses understand the need of the users better and to fine-tune their business advertisements to attract similar people.

Hence, when using a monitoring tool, understand that spikes are a great way to learn about audience.

The Most Effective Social Media Monitoring Tools Used in the Market

Whilst knowing how to use the best social media monitoring tool for your online business is one thing, knowing which of these tools is the best is another.

Here are some of the trendy social media monitoring tools to help you monitor your social media campaigns and fine-tune them to success.

Twazzup

Twazzup is a social media monitoring tool specifically designed for Twitter.

It organizes everything related to social campaign on a single page.

Users can make the best use of Twazzup to study influencers and sentiments of their target audience.

HootSuite

With HootSuite, not only can you manage your Twitter feed but every other social media account.

It started off as a social media account management tool but later transformed into a complete suite of services.

Hootsuite now offers the powerful functionality of monitoring buzz.

Addict-0-Matic

Last but not least, Addict-o-Matic is a free to use social media tool which organizes everything about your social media on a single page.

It organizes all the volume in one place.

Finally…

Don’t forget that social media monitoring tools are highly effective for your online business.

If you are using platforms such as Facebook and Twitter to send the word out on your brand, social media monitoring tools allow you to study and monitor interactions and truly understand the needs and opinions if your target market.