SEO continues to play a key role in how businesses connect with their audience.

While social media marketing has grown in popularity and notoriety, organic search still reigns supreme in 2019 and beyond.

For those in doubt, there are many facts and figures available that prove the value of organic search.

Here are 10 SEO statistics to help you understand why organic search matters in the big picture.

1.  There’s Over 40,000 Google Searches Per Second

According to Internet Live Stats, there are nearly 40,000 Google searches executed per second or about 6.4 billion searches per day.

When someone can’t decide who that actor is in that show they’re watching, they Google it.

If two friends are arguing over the answer to something, they Google it.

It’s become such a staple in consumers’ daily lives that the name “Google” has become genericized like Kleenex and Saran Wrap.

2. Google’s Penguin Algorithm Impacted 1% of Search Queries

Google has said it themselves: high-quality content will be rewarded and spammy content will be penalised.

This became very apparent with the launch of the Panda, which affected 12% of all queries worldwide.

Penguin’s launch impacted another 1% of queries, narrowing down the efforts by looking at keyword littering and anchor text usage.

Having the right distribution of keywords and anchor text plays a significant role in organic search. See more in this step-by-step guide.

3. Optimising Older Content Can Increase Traffic by 111%

According to research conducted by Backlinko improving the content you have in place and optimizing it for SEO can increase traffic by 111%.

That’s 111% more potential leads knocking on your door through organic search.

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4. 30% of Mobile Searches Relate to Location

Having organic search traffic isn’t just about reaching a global market; it’s about reaching your local market.

If you’re in a city of restaurants, you want to be one of the first ones that show up when a traveler asks Siri or Alexa where they should eat.

5. Five Minutes of Google Downtime Caused a 40% Drop in Internet Use

In 2013, Google went down for five minutes. As a result, global internet traffic dropped 40%.

That means nearly half of the online world was engaged in activities pertaining to Google.

In 2013, there were 144.5 million smartphone users in the USA. As of 2019, there’s an estimated 248 million.

6. Voice Queries Increased 3,400%  from 2008 – 2017

According to research from Hubspot, voice search queries have increased 3,400% over the past decade.

7. Organic SEO is Around 5.7 Times More Effective than Paid Search

Another Hubspot statistic indicates that organic SEO drives more traffic than paid search ads.

At one time, paying for ad space was the be-all-end-all of online marketing.

8. 51% of All Website Traffic Comes via Organic Search

More than half of all website traffic is organic, according to BrightEdge’s Channel Performance Report.

The rest is a combination of paid ads, social media, and others.

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9. 40% of Revenue Comes from Organic Traffic

The same report from BrightEdge indicated that over 40% of revenue is a result of organic traffic, making it the most powerful point of entry for lead conversion.

10. 91.5% of Traffic Stems from Google’s First Page

Does a first-page ranking matter?

Absolutely. 91.5% of traffic goes through first page results.

Many people never scroll to the second page after a search.

So, do you still think organic search doesn’t matter?